To view the full article in its entirety, please visit eWeek: Yahoo, Microsoft Complete Bing Search Transfer

Yahoo's expected transfer of its backend search to Bing is completed, according to a corporate blog posting from Microsoft. Under an agreement signed in the summer of 2009, Yahoo will take over worldwide salesforce duties for both companies’ search advertisers, while Bing powers Yahoo’s backend search.

"Today I am happy to share that Bing is powering Yahoo's search results in the U.S. and Canada (English only for now, the other languages will come in the weeks and months ahead)," Satya Nadella, senior vice president of Microsoft's Online Services Division, wrote in an Aug. 24 posting on the Bing Community blog. "We continue to work hard on the migration to AdCenter, and are optimistic about completing this phase later this fall."

Microsoft executives had previously expressed hope that the major parts of the agreement, including the porting of Yahoo’s U.S. advertisers and publishers onto Microsoft’s AdCenter platform, would take place by the end of the year. Users searching on Yahoo will now see a “Powered by Bing” tag on their results pages.

“As we have said all along,” Nadella wrote in the blog posting, “our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.”