Jargon: What the Marketer said to the Programmer (
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Here are some important tech terms you, the programmer, might not be aware of.
Prior to joining Ziff Davis, I spent nearly two decades as a
computer programmer (or, ahem, “Software Engineer,” as we preferred to be
called). I worked in many different technology areas and wrote a few books too,
and felt I was quite the expert.
Yet, when I took this job at Ziff as an editor, I quickly discovered
that I was surrounded by words I didn’t
know. Here I was, with all this experience in computer programming, hearing
my fellow editors use words so unfamiliar to me I started feeling like the
little guy with the pointy head on the covers of the yellow books I’d been
writing.
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What was going on?
Turns out it was a big disconnect between marketers and
programmers. The official information coming out of the hardware and software
companies is written by marketers. And as most of us programmers know,
marketing people and technical people often don’t talk to each other. (Heck,
they usually don’t even like each
other, but that’s a topic more suited for a web site on human resources.)
Take a look at our flagship site, eWeek.com, and you’ll see tons
of words that you, as a programmer, might not know, as much as you (and I)
probably don’t want to admit it. How can that be? We’re supposed to be the
experts, yet here we are surrounded by words we don’t know. And, heaven forbid,
if a situation requires us to tidy up our resumes, a lot of these words might
even appear in the job ads. What to do?
Well I’m here to help. Over the past year and a half I’ve slowly
been compiling a list of words that appear all over, but ones us programmers might
not know. Learn these words; learn them now. And heck, you might find you
already know these technologies just under other names, and you can already put
them on your resume...and find a better job! Read on.
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Jeremy Bailenson, Director of the Virtual Human Interaction Lab at Stanford University, talks about virtual reality, avatars, Moore's law, how real world behaviors influence online reality, and societal manipulation through technology! >> Play video >> Read article >> See all videos