Ballmer Reaffirms Microsoft`s Commitment to Dynamics Apps (
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"Part of that is a
computer in every home, but part of that relates to the 'people ready
business,'" said Ballmer. "As we sit here today we will talk a lot
about business processes, what you are trying to do in your business,
and what we can do to help. At the end of the day, are we getting more
done, more effectively and are my people better able to do their jobs
than before? Are we being better and smarter in the supply chain and
with work processes? That's what brings us here today."
Ballmer pointed out that as a global business with various product lines, Microsoft
empathizes with what's going on in businesses today—globalization, a
complicated supply chain, more M&A, and an increasing scope of
compliance obligations. The best way for companies to deal with those
challenges, according to Ballmer, is through software that enables
people to work effectively through a number of delivery channels—and
that means Software Plus Services, in Microsoft's parlance.
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Another aspect of enabling the workforce, in Microsoft's point of
view, is providing roles-based user interfaces at the application
level. The other is in integrating Dynamics applications
with the rest of Microsoft's stack to enable collaboration and
information sharing; utilizing environments users are comfortable and
familiar with, like Office, Word and Excel. Ballmer talked about
providing a bridge to connect business applications with personal computing.
"How do you let people collaborate in a way that interfaces to their
line of business? How do you pull an invoice out of the system, e-mail
it around, annotate it, collaborate on it and put it back in the
system? All this lives in the space between productivity and the apps
platform," said Ballmer. "We think adding value in the white space from
a business point of view – or Office and SharePoint – is the biggest
value add we can bring."
However, before Microsoft can tap the tremendous potential of
bringing its Dynamics line of applications together with the rest of
its technology stack, it's got to get its act together with the
Dynamics business, analysts say.
"The constant revolving door at the top of Dynamics has called into
question their commitment to the kind of continuity you need to make a
business viable," said Joshua Greenbaum, principal of Enterprise
Applications Consulting.
"Microsoft continues to make efforts to show how viable [Dynamics]
is, but it's hard to imagine. How would you run any other business if
you kept changing the CEO every six months?"