2010-01-07
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News Analysis: Apple's App Store is now solidly established as one of the most important services this hardware company offers. As 2010 progresses, it will likely be the cornerstone for Apple's dominance.
Apple announced on Jan. 5 that users have
downloaded over 3 billion applications from its App Store. It's no small feat. The App
Store, which launched in July 2008 with just 500 applications, has grown at an
astounding rate and now has over 100,000
applications. It hit the 1-billion-downloads mark in April 2009
and the 2 billion plateau that November. It's becoming clearer than ever that
Apple's App Store is the central feature that adds so much value to the
company's mobile endeavors. But the value of Apple's App Store goes far beyond
the iPhone. The App Store will also contribute heavily to Apple's success in
2010. It will likely keep the company dominant in the mobile space as it
prepares to compete against a new Windows Mobile version, Google's Nexus One
and any new BlackBerry devices that Research In Motion might be releasing later in the year. Without the App Store to supplement Apple's
offerings, it's likely that the iPhone wouldn't be the dominant device it is
today. It's also extremely likely that Apple wouldn't hold such a commanding
position in the mobile space. Let's take a look at why the App Store will keep
Apple dominant in 2010.
1. Quantity matters Apple's App Store easily bests the competition
when it comes to available applications. As noted, Apple currently offers over
100,000 apps. The competition can't even come close to matching that. Google's
Android Marketplace has a little over 20,000 applications. It's trailed by RIM's
BlackBerry App World, which has a fraction of the apps Apple offers.
Applications have quickly become a requirement in today's marketplace. But only
Apple is providing customers with an app for
just about anything they desire. 2. The quality is there Quantity isn't everything. In order for the App
Store to be a success, there must be value. In Apple's store, there is. The
store is filled with applications for just about anyone. There are high-quality
games from major developers; social apps for communicating with friends on the
go; and several productivity programs that improve personal management. Thanks
to the quality of so many of the available apps in Apple's store, it's likely
that, when given the chance to decide, most folks would pick Apple's devices
over all others. 3. Developer support Apple has the support of a vast community of app
developers. Having that support is extremely important. With it, Apple can
provide a unique offering that users won't find elsewhere. And considering
that more users have iPhones than any
other single competing device, developers see the value in continuing to
build apps for Apple's store. As 2010 brings more iPhone owners to the App
Store, we should fully expect more fine applications. 4. A bridge to the enterprise Unlike the other application stores in the market,
Apple's store has thousands of applications designed specifically for the
corporate world. That will significantly contribute to Apple's dominance in the
mobile space in 2010. The enterprise has yet to get behind multitouch phones.
Soon, companies will need to decide if they want to go with iPhones or an
alternative. The more enterprise apps companies find, the more likely they will
be to opt for the iPhone. Look for more enterprise iPhone owners in 2010.
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