5. The enterprise is important, Microsoft

Microsoft doesn't seem to understand what it needs to do in order to be successful in today's mobile marketplace. If this were 2005, Microsoft would be doing just fine. But in 2010, when it still has Windows Mobile on store shelves, and its upcoming smartphone operating system is focused on consumers, it seems clear that Microsoft is lost. Microsoft should remember that its enterprise customers made it rich and powerful. It needs to stick with its roots and target Windows Phone 7 to corporate customers that aren't satisfied with the consumer focus of the iPhone. Plus, Research In Motion, the company that is dominating the corporate market right now, offers phones that are more similar to Windows Mobile devices than to iPhones, making RIM an easy target. But Microsoft doesn't see that. With Windows Phone 7, it's focusing on consumers. And it's setting itself up for disappointment once again.