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2005-06-29
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Google and Yahoo have opened a new front in their online mapping battle: winning over developers.
Both companies on Wednesday released APIs into their respective online mapping services as they attempt to attract other Web sites to use their maps.
While they are focusing on how developers can overlay information on maps, the companies are taking different technical approaches.
Google is targeting developers who want to embed its maps into their sites using JavaScript, while Yahoo is focused on tapping RSS for the creation of custom maps that continue to reside on the Yahoo Maps site.
Competition among online map services has become increasingly intense this year after
For its API, Google Inc. is offering a toolkit for developers who want to create applications that interact with the Google Maps system. The Google Maps API works in conjunction with Google's street maps and not the While the Mountain View, Calif., company wouldn't offer details, it hinted at the possibility of inserting ads within the maps on other sites. The maps also will include a Google logo and link to the Google Maps site.
Yahoo, of Sunnyvale, Calif., is letting developers layer geographic content such as weather reports, school district boundaries and vacation photos onto its maps.
The Yahoo Maps API uses the GeoRSS format in order for developers to add geographic content onto a map, said Jeremy Kreitler, a Yahoo senior product manager.
"We're trying to encourage people to bring online as much local information as possible, and one of the barriers to people doing that is having to learn a specific way to talk to software or to build applications themselves," Kreitler said.
Yahoo also has created an extension to GeoRSS that can understand street addresses as an alternative to providing the latitude and longitude coordinates typically required in GeoRSS, Kreitler said.
The Yahoo Maps API extends a technology Yahoo calls SmartView to developers. Yahoo already uses SmartView to add its own content, such as local-search listings and In other online maps news this week:
Google is offering both a free download of the software as well as a $20 premium version that adds GPS compatibility, data import and annotation features.
The Internet division of Microsoft Corp. announced a partnership on Wednesday with ORBIMAGE Holdings Inc. to add global satellite imagery to Virtual Earth when it becomes available later this summer.
This article was originally published on eWEEK.com.
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